Wednesday, June 6, 2007
Kim-Saatchi & Saatchi
Saatchi and Saatchi is an advertising agency and creative ideas company that started in the 1970’s by brothers Maurice and Charles. They now have nearly 7000 workers in 153 countries and work with over 50 of the worlds top 100 brands. Saatchi and satatchi believe that ideas can change the world and that nothing is impossible. They aim to to be revered as the hothouse for world changing ideas that create sustainable growth for their clients. The agency has revolutionized the way they handle their projects by calling them Lovemarks. As defined on the saatci and Saatchi website….Lovemarks form a key pillar in what we believe. Lovemarks are super-developed brands that inspire loyalty beyond reason. The relationship Lovemarks have with the people who buy them is not built on function, but on emotion....and function.
Saatchi and saattchi have won over 3500 awards in the last 5 years and are continuing to bring about ideas and advertisements that will change the world if only a little at a time.
Some of the past ideas include:
• Following a single appearance in the press, an advertisement seeking an astronaut for the Russian space programme attracted 15,000 applications and lots of attention from the world’s media. It led to Helen Sharman becoming the first Briton to make it into space
• They were the first agency over the Berlin Wall. In fact, they advertised on it just before it was dismantled. This made front page news all around the world.
Posted by Kimmy at 9:19 PM