Born in Spain, Victor Moscoso was the first of the rock poster artists with academic training and experience. After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959, where he attended the San Francisco Art Institute, eventually becoming an instructor there.
Victor Moscoso was among the most gifted and influential artists to emerge from the Sixties culture, leading not only the psychedelic concert poster designs made famous during San Francisco's Summer of Love but also making his mark in underground comics.
Moscoso became one of the most famous of the psychedelic artists to surface during the mid-1960s, his provocative work for the Family Dog's dances at the Avalon Ballroom as well as his Neon Rose posters for the Matrix, a local night spot, earning international attention. By 1968, he had turned his focus to underground comix storytelling, becoming one of the contributors to Robert Crumb's infamous Zap series.
Moscoso's style is most notable for its visual intensity, which is obtained by manipulating form and color to create optical effects. Moscoso's use of intense color contrasts and vibrating edges and borders was influenced by painter Josef Albers, his teacher at Yale.