Monday, May 28, 2007
jo: graphic designer 1940/50s
Paul Rand was a graphic designer born in 1914 in America. His birth name was Peretz Rosenbaum. He was said to be the pioneer of modern graphic design. Paul first began his career as a graphic designer and media promoter for ‘Esquire’ magazine in 1937. He was also involved in designing covers for their quarterly magazine called ‘Apparel Arts’. During these years he also designed covers for other magazines like ‘Direction’. His works regularly featured at the Art Director’s Club from 1938. Paul left ‘Esquire’ in 1941.
Paul wrote the graphic designers book “Thoughts on Design”, which show almost a hundred of his designs and reportedly some of the best information of graphic design.
From 1941 to 1954, Paul took on a new career of advertising design with the Weintraub Agency on Madison Avenue. Here working as an art director, Paul really married the forces of artist and copywriter to become an effective team. In 1954 Paul became known as one of the best art directors, by the Museum of Modern Art and he also received a gold medal for his Morse Code advertisement from the Art Directors’ Club.
Paul Rand was also a teacher. In 1942-44, as well as his design commitments, Paul taught at Cooper Union. Then in 1946 he was offered a teaching position at Pratt Institute. In 1956 Paul completed his teaching career at Yale University as Professor of Graphic Design.
Paul became known for his trademark identities. He designed trademarks for ‘Esquire” magazine , “Robeson Cutlery” and “Coronet Brandy.” In 1955 his corporate identity career was launched with the Internationl Business Machines Corporation (IBM). Westinghouse, ABC television network, UPS and Cummins Engine.
Paul worked into the 1990s continually designing. He died in 1996.