Jess: DADA

Dada was a collective movement among avant-garde artists who rejected the existing culture of post-World War I Europe on the grounds that it belonged to the same society that had produced the war. This paper discusses Dada typography in relation to typography's role and function in the history of printing, the changes resulting from the industrialization of the printing industry, and the accelerated volume of commercial activity in the nineteenth century. Dada typographic experimentation is contrasted with traditional typography conventions and is compared with the typographic works of the adjacent movements of Futurism and Constructivism. The paper describes and analyzes Dada typography and its application in various publications and art media in the context of the traditional conventions it sought to break and how it broke them. Dada's typographic innovations are discussed in terms of their initial rejection and eventual incorporation by other movements to create the new typography. Twenty-six notes and 11 figures are included, and 15 references are appended.

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